Increasing the accessibility for unheard voices to contribute to the global conversations of spreading ideas within TED. TED Voices is an integrated platform to facilitate productive video discussions on TEDs curated ideas.
This was completed as a Senior UX Project focused on experience design.
Completed as a Senior User Experience Design Project (4 weeks)
Interaction Design, Content Strategy, Prototyping, Project Management
Cam Dawson, David Waizel, Cora Fu, Ethan Ma
Principle, Figma, After Effects, Premiere
Google Sprint Book, Experience Design, Branded Interactions
A platform that encourages productive discussion around TED topics through sharing video responses. The app proposed is the minimum viable product of a larger experience we envision for the TED ecosystem.
The full experience envisioned is an integration into the TED Circles initiative (for private discussion) and a TEDvoices Microsite
To encourage accessibility to the platform, we leveraged their Youtube and TED.com touchpoints to draw from existing and potentially new audiences.
Users can share responses through the TED Voices section integrated into the TED app.
Discover interesting discussions directly from the TED talk videos within the TED app
To encourage active exploration, swipe interactions allow users to follow their own curiosity and interest of the discussions from a TED talk (rather than automatic scrolling).
Swipe Left - Browse through different responses to a TED video
Swipe Up (scroll down) - Dive deeper into a specific response to view the discussion
The list view provides a high level overview of the discussion's responses
Presenting user generated prompts to help create dialogue and guide the engagement of responses
By using categorized responses, it can help users efficiently search for content and add structure to the conversation.
A note-taking space for users to gather thoughts and ease anxiety before creating their video response
Any notes written in the script will be displayed when teleprompter mode is switched on. This allows the user to easily reference their speaking points while recording their video. The text is located at the top to match the eye level with the phone camera.
To continue the conversation users create their own prompts.
Creating a space for constructive discussions online, is a challenge that many social media platforms still face today. This project was challenging in navigating the fine balance of not creating another social media platform, but also providing clear tangible value for TED.
Another challenge for this project was managing the scope for our design. Because it was an experience design project, the team and I had a very large scope envisioned for how TED voices would integrate into the TED ecosystem. Under the time constraints we learned to constantly check what the MVP was to communicate the design.